Ray Pustinger,  Principal, CEM, CDSM, CLEP, CLMC
Ray Pustinger, Principal, CEM, CDSM, CLEP, CLMC

A Simple Approach

Positions You for Success

Identify Energy Market Drivers by “Seeing” the Whole Field

Design Products and Solutions that Leverage Convergence

Create an Alignment of Interest Among Key Stakeholders

Employment History

ABM Industries is a facility service and energy solutions provider serving the commercial industrial facilities community nation-wide. [NYSE:ABM]

P2 is a manufacturer of energy efficient lighting and controls serving the energy solutions and distribution community.

Facilitated M&A Event: Acquired by Hubbell Lighting [NYSE:HUB-A]

Enerliance is a developer of HVAC energy optimization software and demand response technologies for intelligent buildings serving the commercial & industrial facilities communities.

Facilitated M&A Event: Acquired by Yardi Systems

AESC is an energy engineering consultancy providing incentive program design and implementation, emerging technology assessment and application of smart grid technologies to utilities, regulators, public entities and private enterprise.

Facilitated M&A Event: Acquired by Energia Pacifica

Ray is CEO of Ally Energy Solutions LLC.  Ally delivers turnkey energy solutions to Manufacturing, Industrial and Distribution facilities throughout the U.S.  The Ally business is configured to consolidate and leverage the combined experience of its principals for the benefit of its industrial clients, typically portfolio owners with dozens or hundreds of sites.

Industry Credentials

CEM, Certified Energy Manager, Association of Energy Engineers

CDSM, Certified Demand Side Management Professional, Association of Energy Engineers

CLEP, Certified Lighting Efficiency Professional, Association of Energy Engineers

CLMC, Certified Lighting Management Consultant, NALMCO

CSLC, Certified Sustainable Lighting Consultant, NALMCO

See the Whole Field

PRAXIS Strategic Advisory has diverse business, technical and channel experience across energy solutions, utility and energy technology domains. Taking a holistic approach to market challenges and opportunities can better position an organization for success.

Professional Roles


Corporate Development

Project Development




Market Channel Experience

Energy Solutions


Utility DSM


Technology OEM

Smart Grid

Applied Technology Expertise

Smart Grid/iOT

Building Intelligence

Electric Vehicles


HVAC Optimization

Energy Efficient Lighting

Successful Projects

Disruption Creates Opportunity

If You Know What to Look For

PRAXIS Strategic Advisory is able to identify macro trends and converging technologies to help you develop market solutions that bridge the gap between legacy models and disruptive movements across multiple domains.

Market Driver
Environmental Awareness
Legacy Model
Fossil Fuels
Disruptive Movement
Renewable Power Sources
Market Driver
Advances in Technology
Legacy Model
Centralized Power Generation
Disruptive Movement
Distributed Power Generation
Market Driver
Regulatory Imperatives
Legacy Model
Regulatory Facing Utility Models
Disruptive Movement
Consumer Engagement Utility Models

Maximize Your Chances of Success

Through Alignment of Interests

Praxis Strategic Advisory has built a reputation for facilitating strategic alliances and the ability to leverage a network of industry leaders to achieve common goals and create BIG WINS!

Regulatory Imperatives

Market Imperatives

Utilities & Consultants

Technology Developers

Solutions Providers

Energy Consumers

PRAXIS Advisory Services

Strategic Advisory

Review opportunities, deliver detailed recommendations and help optimize strategic decisions.

Merger & Acquisition

Help you to execute a successful deal with thoughtful buy-side and sell-side evaluations and plans.

Board Service

Leverage deep industry knowledge to define aspirational yet achievable goals to move key projects forward.

Subject Matter Expert

Identify current risks and value drivers and advise on emergent issues in the rapidly evolving energy sector.


Utilize existing industry relationships to create valuable alignments of interest and strategic partnerships.


Clarify strategies, positioning and messaging and assist with offer development and creative execution.

Questions? Get in Touch.

Board Service & Affiliations

Peak Load Management Alliance,
Executive Committee, 2015-Present

Illuminating Engineering Society,
Roadway Outdoor Lighting Controls Committee, 2016-Present

Illuminating Engineering Society,
Professional Member, 2002-Present

Alternative Energy Systems Consulting,
Board of Advisors, 2005-Present

Sustain OC, Cleantech OC,
Board of Directors, 2014

Echo-Factory, Inc.,
Board of Advisors, 2011-14

interNational Association of Lighting Management Companies,
Board of Directors, 2010-13

Varon Lighting Group,
Board of Directors, 2007-08

Thought Leadership

Retrofit vs. Relight, How Does the Industry Quantify Value? – NALMCO LM&M, August 1, 2012

Intelligent HVAC: Ray Pustinger on Energy Reduction, Utility Incentives and the Smart Grid – Commercial Property Executive, July 1, 2014

Commercial Energy Management Software Meets Building Intelligence, Energy Solutions and the Smart Grid – Realcomm, May 31, 2014

The Future of Lighting is not Maintenance Free – IESNA LD+A, February 1, 2013

Client Testimonials

rpustinger@praxis-advisory.com | 562.225.5755 | Carlsbad CA